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Lizard Optimization

Gojko Adzic • Dave Farley | GOTO Book Club

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Dave Farley and Gojko Adzic discuss Gojko’s latest book “Llizard Optimization”, which involves identifying and leveraging unconventional uses and misuses of products to improve them for all users. Gojko shares insights and examples from his experiences with Narakeet and MindMup, highlighting how addressing the needs of outlier users led to significant product enhancements and growth. They also touch on broader themes of user retention, the joy of building and solving problems, and the balance between solo work and collaborative efforts in software development and writing.

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Dave Farley and Gojko Adzic discuss Gojko’s latest book “Llizard Optimization”, which involves identifying and leveraging unconventional uses and misuses of products to improve them for all users. Gojko shares insights and examples from his experiences with Narakeet and MindMup, highlighting how addressing the needs of outlier users led to significant product enhancements and growth.

They also touch on broader themes of user retention, the joy of building and solving problems, and the balance between solo work and collaborative efforts in software development and writing.

About the speakers

Gojko Adzic

Gojko Adzic

Award-winning author and software delivery consultant

Dave Farley

Dave Farley

Author of the best-selling books “Continuous Delivery” and “Modern Software Engineering” and over 6 million views on his YouTube channel.

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