Why Companies Need Lean Startup Techniques

Klas Bendrik | GOTO Copenhagen 2017

Transcript

Both big, new, small, young, established and old companies and organization are benefitting from using lean start up techniques. In a rapidly changing world, businesses might discover that they aren’t good at changing. However, businesses are also discovering that change is essential to success — whether that means keeping up with customers, beating out competitors or diving into new markets.

Klas Bendrik will talk about Gartners Research incl real industry examples on what companies needs to do and the learning and experiences generated on using lean startup technics and how bi-modal capabilities are an integrated part of delivering faster business results and better innovation.

About the speakers

Klas Bendrik
Klas Bendrik

Vice President & Executive Partner at Gartner