Lean Design Thinking
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In his Lean Design Thinking talk, Michael McKay discusses how organisations and companies can utilise the new Lean UX methods to innovate and internalise actual user research in practical ways. The speech defines the premise of design thinking as a shared thinking tool that links design, business and technology strategic work together around a user experience core. This is done through video documentation of actual projects with engaging interviews of participants and customers. A case story is presented in which participants from a global Fintech company visit India to develop new products for this market using a novel 5 day sprint format. The talk finally addresses the three pillars of user experience innovation culture that companies and organisations use to incorporate the new design culture, giving advice and examples of how it is done in mid to large size corporations in Silicon Valley and elsewhere.
Transcript
In his Lean Design Thinking talk, Michael McKay discusses how organisations and companies can utilise the new Lean UX methods to innovate and internalise actual user research in practical ways.
The speech defines the premise of design thinking as a shared thinking tool that links design, business and technology strategic work together around a user experience core. This is done through video documentation of actual projects with engaging interviews of participants and customers. A case story is presented in which participants from a global Fintech company visit India to develop new products for this market using a novel 5 day sprint format. The talk finally addresses the three pillars of user experience innovation culture that companies and organisations use to incorporate the new design culture, giving advice and examples of how it is done in mid to large size corporations in Silicon Valley and elsewhere.
About the speakers
Design Evangelist at 22A Consulting