Persuasive Design
Updated on November 28, 2018

Anders Toxboe
Founder of UI-patterns.com

Traditionally, UI design has its focus on improving usability for the user. Persuasive design has its focus on improving motivation.
Learn how to apply psychology to design engaging digital experiences that make people take action. For this, we will examine how we are as humans, how we think and what behavioral patterns drive our journey through an interface. You will learn what motivate users when they make decisions and how they make decisions.
The appropriate approach to engaging your users, depend on where they are in a product's lifecycle.
We will examine a selection of important stages of the user-relationship:
- How to build trust
- How to get users started
- How to get users discovering the complete offer
- How to make them stick around and come back
- And how to make them love your product and talk about it
Related
CONTENT

Humankind: A Hopeful History
June 28, 2022

Expert Talk: Native vs Cross-Platform
April 26, 2022


Design for Developers
August 31, 2023

Your Brain on Software Development
November 30, 2018