Persuasive Design

Updated on November 28, 2018
GOTO Copenhagen 2018
Anders Toxboe
Anders Toxboe

Founder of

Traditionally, UI design has its focus on improving usability for the user. Persuasive design has its focus on improving motivation.

Learn how to apply psychology to design engaging digital experiences that make people take action. For this, we will examine how we are as humans, how we think and what behavioral patterns drive our journey through an interface. You will learn what motivate users when they make decisions and how they make decisions.

The appropriate approach to engaging your users, depend on where they are in a product's lifecycle.

We will examine a selection of important stages of the user-relationship: