Digital Nudge
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35,000. That's the average number of decisions a person makes every day. Have you ever wondered how many of these are digital decisions — ones made using technology like smartphones, wearables or laptops? How about decisions that computers, algorithms and artificial intelligence make for us? The vast majority of our decisions are influenced by irrational and emotional factors. For decades, scientists have been studying so we can better understand how it is possible not only to predict but also influence decisions through interventions on the environment where decisions are made. Learn more by diving into this GOTO Book Club episode with Fabio Pereira and Linda Rising. The interview is based on Fabio's book "Digital Nudge": https://amzn.to/3yhxJu9
Transcript
35,000. That's the average number of decisions a person makes every day. Have you ever wondered how many of these are digital decisions — ones made using technology like smartphones, wearables or laptops? How about decisions that computers, algorithms and artificial intelligence make for us?
The vast majority of our decisions are influenced by irrational and emotional factors. For decades, scientists have been studying so we can better understand how it is possible not only to predict but also influence decisions through interventions on the environment where decisions are made. Learn more by diving into this GOTO Book Club episode with Fabio Pereira and Linda Rising.
The interview is based on Fabio's book "Digital Nudge": https://amzn.to/3yhxJu9
About the speakers
Queen of patterns; author of numerous books
Author of the book Digital Nudge, Futurist, TEDx Speaker and Curator