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Software Design, Architecture & Giving Clarity at Scale

Sam Newman • Jacqui Read • Simon Rohrer | GOTO Copenhagen 2025

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In this session, we will explore the nature of software design - what is it, and where is the intersection with architecture? We’ll also look at the importance of communicating context, design, and architecture across an organisation. If you’d like to do some advanced reading, head over to https://acedmodel.com/ for more. Both Jacqui and Simon will be sharing their expertise and experiences, but this session is also all about your questions. Come along, and get involved!

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In this session, we will explore the nature of software design - what is it, and where is the intersection with architecture? We’ll also look at the importance of communicating context, design, and architecture across an organisation.

If you’d like to do some advanced reading, head over to https://acedmodel.com/ for more.

Both Jacqui and Simon will be sharing their expertise and experiences, but this session is also all about your questions. Come along, and get involved!

About the speakers

Sam Newman

Sam Newman

The Microservices Expert. Author of "Building Microservices" & "Monolith to Microservices"

Jacqui Read

Jacqui Read

Author of Communication Patterns

Simon Rohrer

Simon Rohrer

Global Head of Enterprise Tech Architecture at Saxo Bank

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