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Trade-Offs in building a Software Company from Startup to Scale Up

Geeta Schmidt | YOW! Brisbane 2022

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Geeta will share some of the thinking behind choices that were made in Humio’s journey around early product design, team and company culture, trade-offs in product market fit, customer feedback loops and development needs in a high growth environment. This session will go into depth around why certain choices were made along the way, the impact of these choices and how Humio grew from a small Danish startup in 2016 to a key product technology at one of the world’s leading security companies, CrowdStrike.

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Geeta will share some of the thinking behind choices that were made in Humio’s journey around early product design, team and company culture, trade-offs in product market fit, customer feedback loops and development needs in a high growth environment. This session will go into depth around why certain choices were made along the way, the impact of these choices and how Humio grew from a small Danish startup in 2016 to a key product technology at one of the world’s leading security companies, CrowdStrike.

About the speakers

Geeta Schmidt

Geeta Schmidt

Co-founder of Humio and VP at CrowdStrike

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