Geeta is a co-founder and the ex-CEO of Humio which was acquired by CrowdStrike in 2021. She serves as a VP at CrowdStrike in the Product Engineering Organization where she currently works on developing the roadmap for extending the observability content capabilities of the LogScale product. Geeta has over 20+ years of software industry experience and is passionate about creating great products for end-users. In her previous role at Trifork, Geeta was the team lead for the expansion and production of GOTO Conference Series which grew from one conference in Denmark to an international series with activities in 6 cities worldwide. Geeta managed strategic partnerships to launch QCon SF and QCon London conferences, Scala Days, FlowCon events. Prior to Trifork, Geeta held several roles in Financial Services Marketing, ISV Business Development, and developer adoption programs for new Solaris and Java releases.