Why is it so Hard to Create a Great Platform-as-a-product?

So you've heard that you should be applying product thinking, and treating the platform as-a-product when embarking on a new platform initiative. This is great, however for many this seems much harder to do in practice than theory! This talk explores some of the reasons behind this. We look at what the stumbling blocks are which tend to trip people and organisations up the most, as well as what can be done to recognise and counteract these where possible. What you will learn from this talk: * Why it is important to apply product thinking, and treat the platform as-a-product, when embarking on a new platform engineering initiative * What stumbling blocks you may run into trying to do this * How can you get around, or counteract some of these stumbling blocks