Experiment to Innovate

Are you stuck in product tunnel vision, still focusing on implementing ideas months old, only to find out they failed? Are you tired of spending time on building stuff nobody wants (other than your boss)? Then let's go on a ride! Anders will tell you how to escape tunnel vision and start focusing on building the right thing. The silver bullet is systematic and constant product testing. Anders will take the boring part out of testing and show you how easy it can be, so your product can start shining to more (and the right) people. He will reveal his playbook of cleverly thought out product experiments used by product builders at companies like Spotify, Booking.com, Facebook, Amazon, and Google and recommended by top universities like Havard, MIT, and Stanford. **What will the audience learn from this talk?**<br> Learn what approach you need to embrace to build products customers will actually love. You will learn that user research can be faster, simpler, cheaper, and more useful than you ever thought possible. You will learn how testing can be your competitive advantage. **Does it feature code examples and/or live coding?**<br> No. But plenty of examples of great product experiments **Prerequisite attendee experience level:** <br> [Level 200](https://gotober.com/2019/pages/experience-level)