Simon is a former CEO, former advisory board member of startups (all now acquired by US Giants), fellow of Open Europe, inventor of Wardley Mapping, a regular conference speaker and a researcher for the DxC Leading Edge. He uses mapping in his research covering areas from Serverless to Nation State competition whilst also advising / teaching DxC clients on mapping, strategy, organisation and leadership.

As a geneticist with a love of mathematics and a fascination in economics, Simon has always found himself dealing with complex systems, whether it’s in behavioural patterns, environmental risks of chemical pollution, developing novel computer systems or managing companies. He is a passionate advocate and researcher in the fields of open source, commoditization, innovation, organizational structure and cybernetics.