Jason Yim is the president and executive creative director of Trigger Global, the largest mixed reality agency with offices in the US and Denmark. Yim has led more than 70,000 hours of development in AR/VR/XR as the showcase developer for Vuforia, Google Tango and for clients including: Nike, Honda, Visa, McDonald’s, the Spider-Man movie franchise, and recent Star Wars movies. With LEGO, he has developed mixed reality content and solutions for various product lines as well as location-based experiences in LEGO Stores and the new LEGO House Museum. Yim has two assigned patents in table-top AR play, with several more pending.