Alex Castrounis has over two decades of experience advising startups to Fortune 100 companies on using data, analytics, and AI models to drive business growth and customer success. He is the founder and CEO of Why of AI, a best-selling book author on AI, and a professor of AI for Northwestern University's Kellogg / McCormick MBAi program.

Alex is also a former INDYCAR engineer, race strategist, and data scientist that drove winning results for teams such as Andretti Autosport in world-renowned races, including the Indy 500. His experience applying analytics to make smarter, data-driven decisions in racing now helps businesses gain and maintain a competitive advantage in their industry.

Check out Alex’s past talk:

• GOTO Chicago 2023 - Large Language Models: Friend, Foe, or Otherwise

Alex’s book:

• AI for People and Business