Learn the principles and practices behind the success of companies like Spotify, Amazon, and Google. This course equips you with actionable insights to grow empowered product teams, foster innovation, and align strategy with execution—all through practical examples and proven approaches. Ideal for leaders and teams aiming to transform their ways of working.

As more and more people become intrigued by the inner workings of the best tech-powered companies, the term “Product Model” has emerged to describe the common principles and practices shared by companies such as Amazon, Apple, Google, Spotify and iZettle. Companies that understand the necessity of creating an environment where empowered product teams can exercise their creativity, discovering and delivering innovative solutions that not only customers love, but also drive business success.

This course aims to explain what those principles and practices are and how you can apply them in your organization to create a similar environment. It mixes extensive experience from successful scale-ups and models from prominent product thinkers such as Marty Cagan, Melissa Perri and John Cutler. Many of the examples in the course come from firsthand experience of the trainers, who have extensive hands-on experience from success and failure from scaleups including several unicorns (with a valuation exceeding $1 billion) such as Spotify, iZettle, Einride and Klarna.