Morten has had a love affair with the fuzzy realm of “Creativity & Innovation” for over twenty years, which has led him on a journey of surprises, heartbreak, joy of creation, failure, and boatloads of fun. He has helped a long line of organizations become more creative and innovative, always on the lookout for the things that hinder and aid the difficult journey of trying to bring something new into the world.

Lately, his focus has been on our historical inability to predict the value in something novel – and our misguided belief that we can – and how this translates into poor design decisions, not least in the world of software development.