Adrian Cockcroft has had a long career working at the leading edge of technology, and is fascinated by what happens next. In his role at AWS, Cockcroft is focused on the needs of cloud native and “all-in” customers, and leads the AWS open source community development program.

Prior to AWS, Cockcroft started out as a developer in the UK, joined Sun Microsystems and then moved to the United States in 1993, ending up as a Distinguished Engineer. Cockcroft left Sun in 2004, was a founding member of eBay research labs, and started at Netflix in 2007. He initially directed a team working on personalization algorithms and then became cloud architect, helping teams scale and migrate to AWS. As Netflix shared its architecture publicly, Cockcroft became a regular speaker at conferences and executive summits, and he created and led the Netflix open source program. In 2014, he joined VC firm Battery Ventures, promoting new ideas around DevOps, microservices, cloud and containers, and moved into his current role at AWS in October 2016.

Specialties: Scalable personalization algorithms, service oriented architecture refactoring, cloud and web service API's. technical and business leadership, innovation programs, strategy, Skype and mobile applications, capacity planning, scalability, performance analysis, utility computing, grid, agile software development in Objective-C, Java, C, Occam, high speed interconnects, statistical analysis, Six Sigma.

Cockcroft holds a degree in Applied Physics from The City University, London and is a published author of four books, notably Sun Performance and Tuning (Prentice Hall, 1998).