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Building on my Platform Con 2022 talk, "From Kubernetes to PaaS to... err, what's next," I aim to summarise the core goals of platform engineering to the software developer and architect communities. My primary goal is for developers to understand "what good looks like" with a successful platform build and help them understand how a platform can influence the SDLC (for better or worse!) Key takeaways from the session: * Identify the core goals of a platform from a business and software delivery perspective * Explore how platform architecture influences software architecture and vice versa * Learn why the principles of coupling and cohesion apply to platform components (and configuration) in the same way as they do with software components * Understand what to expect from an effective platform, including the influence on how applications are built, shipped, and run * Learn about key platform metrics grounded in developer experience frameworks such as DORA, SPACE, and DevEx