42:32

How can businesses thrive by embracing optionality through digital transformation?<br /> Authors Matt McLarty and Stephen Fishman talk about their book “Unbundling the Enterprise” with Erik Wilde. They highlight the power of APIs and flexible systems in enabling companies to capitalize on unforeseen opportunities, or "happy accidents," and how low-cost experimentation can drive long-term success. The conversation emphasizes that optionality is crucial not only in tech but also in business strategy, urging organizations to view their digital capabilities as part of a broader platform that supports both developer empowerment and revenue growth. With insights on optimization, platform engineering, and the importance of aligning technology with business objectives, the authors offer a roadmap for companies to navigate the future with agility and resilience.